Social Media Co-ordinator

Position Description


This is you!

  1. You are highly motivated and focussed and approach your work and life in an intentional manner

  2. You thrive with autonomy and the freedom to self-direct your work in alignment with business objectives and values.

  3. You value accountability and transparency in your work and actively seek critical feedback to further your development.

  4. You don’t wait to be told what to do next, instead you actively look for new opportunities to improve and create even more value and impact with work. 

  5. You are a story-teller and you love to bring your unique voice to creative emotionally positive responses in your audience

  6. You understand how your work drives sales/profitability of the brand you work for and you know how to bypass vanity metrics to gain insights that lead to meaningful impact

  7. You are on a path of growth & self-discovery which has already brought a positive impact to both your work and personal life

  8. With everything you read about this opportunity, something inside of you said ‘YES’ without a moment of hesitation or doubt. And reading this sentence only serves to reinforce that feeling

Here is what you'll do:

  1. Create Short-Form Video: Leverage UGC, brand owned & your own original creations to develop fun, captivating content that showcases our product - and be ready and confident to step in front of the camera or create voice overs when needed

  2. Drive Advertising: Actively work to identify, incentivise and co-ordinate the creation of impactful content to fuel our social media and ad campaigns 

  3. Meme & Meaning Master: Turn everyday moments into relatable yet meaningful content that delivers real value to our community

  4. Editing: Compile engaging videos & imagery for all our social channels

  5. Designing: High-quality graphics, animations, and visual assets for social media campaigns

  6. Strategy: Developing and executing social media strategies to grow audience reach, engagement and brand loyalty

  7. Collaborating: Working with internal teams & external creators to deliver content that aligns with the organisation's key campaigns and messaging, including managing gifted and paid content collaborations

  8. Managing content calendar: Develop and maintain a content calendar to support organisational goals, events, and initiatives

  9. Measure, Imagine, Strategise & Refine: Use analytics to understand the impact of the content we produce, both in organic and paid media; your imagination to bring new ideas; your experience to create a strategic framework for implementing and testing them; and your passion to repeat this process to achieve continual improvement

  10. Administrative tasks: Manage our internal content directory, ensuring that content is filed in a manner that allows effective collaboration between our team and external agencies & that we document our usage rights for all outsourced content

These are your skillsets:

  1. Content Creation from the heart: Proven experience in producing engaging short-form video content for social media platforms like Instagram, TikTok, and Facebook. Your content is meaningful and emotive, based in authenticity and integrity

  2. On-Camera Presence: You are comfortable appearing on camera and bringing your unique essence, energy and personality to complement and enrich our brand vision & values

  3. Trend Awareness: Ability to spot and leverage social media trends to keep content fresh and relevant

  4. Creative Writing: Strong storytelling skills to craft captions, posts, and ad copy that engage and convert

  5. Comfortable with data & analytics: You’re not an analyst but you enjoy measuring and tracking performance to identify what works, and refine content strategies in line with social media algorithms and trends

  6. Inner vision & ‘knowing’: Your confidence with data & analytics is matched, if not exceeded by a knowing inner voice that leads you to new exciting ideas that you wouldn’t find in any graph or metric and you value and respect this source of inspiration and wisdom

This is our Tech Stack:

  • Google Suite: Mail, Docs, Sheets, Meet, Drive 

  • Asana

  • Slack

  • Loom

  • Meta Business Manager

  • Tik Tok Business Suite

  • Shopify

  • Gorgias

  • Miro

 

If this is you, we can't wait to hear from you!

Please apply via the LinkedIn job post. We get a lot of applications from people who don't read the job ad.
So that we know you took the time to read this, the word you will need when asked is 'Magic'  😊